OUR PROCESS
We believe that good branding exists in the space where design and strategy meet. One cannot exist without the other. Nowadays, you need an aesthetically pleasing brand identity and a well thought out strategy in order to succeed.
Brand Strategy
With your brand’s goals in mind, we dive deep into your target audience - understanding how they perceive the world and what triggers their purchasing decisions.
We then perform an audit on your competition, looking for any gaps in the market your brand can fill.
This ultimately guides us in understanding how to position you product and how to craft your brand’s story.
Brand Identity Design
Now that we know what to say and how to say it, we focus on your brand’s aesthetic.
We craft an identity system for your brand starting with your own logo, along with font selection, color palette, key art and patterns.
We then apply it to your very own stationery, marketing collaterals, website, and packaging design.
Social Media
Nowadays, a well applied branding does not stop at your business card alone.
In order to reach your target audience an engaging social media presence is a must.
We help you form a social media strategy, create and manage your content and even reach out to Influencers that can help promote your brand.