Scents for your “Main Character Moment”
Episode is a PH based fragrance brand that offers high quality original scents at an affordable price.
Inspired by the idea that life is a series of “episodes”, the brand aims to offer a variety of scents best suited for one’s moments in life- giving them the confidence to live out their “main character moment”.
The Episode team tapped Agape to work on their brand strategy, brand identity, packaging, social media and Influencer seeding.
Initial design exploration and mockups
We wanted to create a friendly and quirky tone for episode that pulls a lot of references from film and tv terminologies and jargon. The collections were referred to as seasons, the scents as episodes, the scent profiles as genres and the customers as the cast. This helped establish the connection between the product and the unique concept for the brand, allowing it to stand out from other fragrance brands.
During our industry audit of the local fragrance scene, we noticed that there was a gap in the market for high quality fragrances under P500. Most, if not all of the players at this price point had poor performance, were chemical smelling and had very poor branding. In short, they looked and performed just like their price tag.
However, In this Tiktok obsessed era, where “recos” are the norm, consumers are typically looking for budget friendly alternatives to otherwise commonly expensive products. We saw an opportunity to position episode as an alternative to designer fragrances that are priced 10-20x more but looked and performed just as good, if not, even better!
Our goal was to ensure that all the colors looked great together while still representing the personality of each individual scent.
Our approach to the packaging is to design it as a “season” with each scent or “episode” complementing one another visually. The goal was to create a collectability aspect and encourage people to buy all the scents.
With this in mind, a lot of importance was was put into the choice of colors, with it being the centerpiece of the visual identity.
Instead of branding episode as a “pang masa” brand, the approach was to give it a trendy minimalist aesthetic that’s friendly and approachable yet clearly looks better than it’s price point.
With naming the scents, we wanted each one to represent its own “episode”, capturing a particular mood or vibe that wearers can envision themselves in.
For First Date, we envisioned being in a romantic night out, getting dressed up and sipping red wine. For Morning Routine, we envisioned someone waking up early with a cup of tea in hand and about to start her morning workout.
This resulted in an exceptional initial buzz, with episode being the talk of the fragrance community upon launching.
