Your One Unique Platform.
WeAllNet (WAN) is a multi-utility app from Vietnam that aims to simplify the way we live, work and play by combining social media, streaming, news, messaging and E-commerce - all in one platform.
With an app that boasts a carefully curated stream of content that is targeted towards Gen-Z consumers, WAN needed to revamp it’s branding to reflect their fast growing company’s goals and values.
We collaborated with WAN on their rebranding, brand guidelines, pitch deck layout and the UI design of their app.
WeAllNet’s previous branding
WAN’s previous identity was lost in a sea of cold and unapproachable tech apps. This posed a problem for WAN as they sought to appeal to both Gen-Z consumers and Influencers.
Because of this, we wanted to go against the usual “tech start-up” approach and create a brand that is warm and welcoming without sacrificing credibility and integrity. One that is appealing to the young and trendy Gen-Z audience.
With this in mind, Agape sought to introduce a human-centered approach to the brand. Instead of zeroing in on the app’s many functionalities, we shifted the focus to the users and how the app affects their daily lives.
This human-centered approach was also applied in the redesign of the logo, collaborating with the WAN team, the previous logo that depicted the 4 functionalities of WAN was replaced with a symbol comprised of two finger hearts - an intentionally fun and playful representation of what the brand stands for.
The key ideas in WAN’s design direction
To introduce this human element to WAN’s brand identity, we changed their previously cold and serious color palette to a vibrant combination of orange and purple. We also added doodles and simple shapes to their brand elements and prioritized hero shots featuring people over stills of the app.
Overall, we wanted to create brand recall for WAN through the consistent use of the following elements: colorful gradients, hand-drawn doodles and simple shapes.
The WeAllNet app is available for download via iOS and Android devices.
For more information, visit their website: