Elevating an online store’s branding to be at par with mid-level fast fashion brands.
Fashion Paranoia is an online store that sells trendy apparel and swimwear for teen girls and young women. They pride themselves in selling quality pieces that are at par with notable fast fashion brands in the market. As a result, their products are also priced higher than your typical online store.
What was the challenge?
How may we position an online store to be at par with mid-level fast fashion brands?
Our solution:
By intentionally catering to the young target audience’s sensibilities, we rebranded Fashion Paranoia in a much more minimalist and aesthetically pleasing look.
