Rebranding the country's premiere student placement center for the Millenial market.
Having been in the study abroad industry since the 1980's, Inter-Ed is an established name in the field of academe. However, with a fast changing market and a consumer base that is looking for different avenues to interact with brands, they knew they needed to refresh their branding in order to resonate with their target audience.
Agape Design Studio created the entire rebrand for Inter-Ed including strategy, logo redesign, identity system, photography, and social media.
What was the challenge?
How might we revamp a decades old company in order for them to appeal to a young demographic?
Our solution:
We centered the rebrand on the concept of “Life-Unboxed”, which focuses on the life-changing experience of studying abroad.
The academic seal is a consistent part of various brand identities of different academic institutions throughout history.
While we wanted to give the brand a reinvigorated look that appeals to a young audience, we still wanted to honour it’s roots in the field of academe.
We introducted the Inter-Ed seal as a tertiary logo, to be used in dry seals, embroideries, or as an accent.
We knew that a mere face lift won't be enough to fix the brand's disconnect with their audience.
Diving deep into the target market’s consumer behaviour and how they make choices in terms of their schooling, we found out that students nowadays value experience and seek a deeper connection with their academic choices.
Because of this, we wanted to focus the messaging on how studying abroad can create life-changing and inspirational experiences for the students.
.
To further drive home the message of creating life-changing experiences through studying abroad, we helped Inter-Ed launch the #LifeUnboxed campaign, with the key message of "Engaging minds, transforming lives".
