Youthful Elegance
With 28 stores and having been in business for over a decade, Imono felt that they needed to revamp their branding in order to adjust to the ever changing market.
What was the Challenge?
How do you give the brand a trendy new look without compromising elegance?
The Solution:
Instead of looking within the industry, we took inspiration from fashion brands and how they communicated themselves visually.
We found that the previous logo of Imono was trying to say too many things at once and lacked a clear and concise message.
During our discovery session with the client we found out that a large part of their clientele were couples. Inspired by this, we created a symbol consisting of two rings that are intertwined while also forming an abstract shape of a heart symbol, conveying the idea of "Unity".
