Dreams Captured.
In the ever competitive wedding industry, Photographer Ram Marcelo was seeking a rebrand that properly communicates not only his style, but his promise of capturing his client’s big day.
Agape worked on the branding, messaging, social media strategy, content creation and photography for Ram Marcelo.
Although his previous logo is a beautifully created artwork, it does not work well as a logo because it’s complex design results in issues in terms of scaleability and application. More importantly, it looks too much like every other wedding supplier out there - safely adhering to the typical wedding aesthetic.
In order to address these concerns and in an effort to set the client apart from the crowd, we chose to make the logo more personal, confidently using the client’s first name only to bank on his recognition as a reputable Photographer in the wedding industry. This resulted in a clean mark that is identifiable can be applied across different mediums.
Dreams captured - this is the brand message that we carefully crafted for Ram.
As newly weds ourselves, we understand that your wedding day is the realization of several things: the dream dress, dream venue, or even the dream guy or girl.
After several months of anticipation, your wedding day is when you get to see those dreams unfold. The photographer’s goal is to capture that dream - so you can relive it forever.
