Happy, Healthy, Zoomi!
Zoomi is a pet supplement brand made by pet parents, for pet parents.
Inspired by a desire to encourage young pet owners to provide better care for their pets, the brand aims to offer a variety of supplements that suit the various needs of our four legged family members.
Agape created the brand strategy, brand identity, and packaging for Zoomi.
Adorable. Approachable. Dependable.
For the color palette, we chose blue and yellow as the primary brand colors—shades that are visible to dogs. This thoughtful selection ensures that the design is not only appealing to pet owners but also accessible to their pets, making the brand experience fun for everyone!
Zoomi was created by pet parents for pet parents, so our design direction needed to be both approachable and trustworthy. We wanted the brand to feel warm, playful, and undeniably cute—just like our fur babies.
It’s no coincidence that when a dog is healthy and happy, they “zoom” with energy. This inspired the tagline: “Happy, Healthy, Zoomi”—a reflection of both the brand’s purpose and mission.
To bring the brand’s vision to life, we made pets the focal point of zoomi’s visual identity.
With dog supplements being the first line of products the brand will release, we created illustrations featuring dog breeds often underrepresented in pet product designs—such as Aspins, Bulldogs, Dachshunds, and Golden Retrievers.
The result is a brand that resonates with pet parents, inspires trust, and celebrates the joy of keeping our pets happy, healthy, and zooming!
